Hibernian FC

SURVEY SHOWS APPETITE FOR WOMEN'S FOOTBALL

SURVEY SHOWS APPETITE FOR WOMEN'S FOOTBALL

By: Hibernian Media on 10 Sep, 2019 09:00

Football fans have shown their appetite for women’s football in Edinburgh following the recent international match between Scotland and Cyprus at Easter Road Stadium.

A crowd of 6206 witnessed Shelley Kerr’s side kick off their UEFA Euro 2021 campaign with an 8-0 win, including five goals from former Hibernian player Kim Little.

This represented a record attendance for a competitive women’s fixture in Scotland - 2000 higher than the previous record set at St Mirren Park in Paisley.

And a post-match survey to supporters who had purchased tickets through the club found:

- 100 per cent of respondents would consider attending women’s football matches in the future.

- 70 per cent were attending their first Scotland Women’s National Team match, with 52 per cent attending their first women’s football match.

- 36 per cent attended Easter Road Stadium for the first time

The findings show strong support for more live action in the capital city, with the recent Cyprus match attracting a healthy number of first-time fans to boost an established support base in Edinburgh.

Women’s football returns to Easter Road on Wednesday night, with Hibernian facing Slavia Praha in the UEFA Women’s Champions League Round of 32 first leg.

Tickets are available now from the Hibernian Ticket Office with supporters also able to purchase on the night, priced at £10 for adults and £3 for concessions.

A crowd of 2551 attended Hibernian’s last home fixture in the UEFA Women’s Champions League, against Bayern Munich in 2016.

Hibernian Chief Executive Leeann Dempster said: “We were delighted to play host to the Scotland Women’s National Team and are looking forward to another cracking night of football on Wednesday night.

“It’s important to develop a strong support base to grow the women’s game and as such it’s encouraging that there’s an appetite to attend more live matches in Edinburgh.

“The players are role models for girls and boys alike and will continue to inspire those who watch them perform at the elite level.”

Hibernian captain and Scottish International Joelle Murray, who also heads up the Girls Academy at the Hibernian Community Foundation, said: “It’s great to hear of the appetite to watch more live women’s football in Edinburgh.

“Friday night was a fantastic occasion for the Scotland squad and we all appreciated the warm support.

“The results of the survey were very positive in terms of supporters enjoying their experience at Easter Road, and we hope that fans will be turning up in numbers again for what should be a great night under the lights on Wednesday night.”

Notes to the Editor

- The survey was distributed via email to around 800 supporters who had purchased tickets through Hibernian and had consented to receiving correspondence from the club.

- The survey was answered by 25 per cent of those who received it.

- All enquiries relating to the above should be directed to cmillar@hibernianfc.co.uk.

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