Hibernian FC

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By: Hibernian Media on 02 Mar, 2015 14:05

Hibernian are delighted to announce the launch of the Hibernian Loyalty Scheme.

The Club are constantly striving to improve arrangements for supporters.  Recently this has seen improvements to the ticketing system, removal of booking fees, the introduction of print at home tickets and the upgrade of the access system.

Now, looking forward to what could be an exciting end to the season the Club wants to be able to put into place a mechanism which tracks and prioritises not just season ticket holders when it comes to the must have ticket games but instead opens up priority ticketing to all supporters.

The next phase of this will see the implementation of the Hibernian Loyalty Scheme that will allow all supporters the ability to accumulate points against the tickets they purchase.

Supporters will be able to accumulate points throughout the season and this will prioritise access and allow ticket to be allocated in a points order.

We’ve prepared a Q&A below to help explain how it all works.

How do I join?

All Hibernian supporters, who are registered on the Club’s database, have automatically joined the Hibernian Loyalty Scheme already.  If you have bought a ticket for a match, online, over the phone or at the ticket office in recent years and have provided your contact details at the time of purchase then your data has been logged giving you a unique Client Reference Number. 

I don’t know my Client Reference Number – how can I find it?

For season ticket holders your Client Reference Number is printed on your season ticket.  If you’ve bought at the ticket office, over the phone or online (including print at home) your Client Reference Number is on your ticket.  If you still can’t find it either call into the ticket office or email your details to tickets@hibernianfc.co.uk giving your full name, address, date of birth and telephone number and they will check the system and confirm back your reference number.

How will this benefit supporters?

When tickets go on sale for hugely popular games where demand is likely to exceed the allocation, supporters with the most loyalty points will be able to purchase tickets first. Therefore attending more matches, home and away, will mean that you will have a greater chance of being able to attend the games where there is limited allocation.

What other benefits are there for the Club to introduce the Hibernian Loyalty Scheme?

The Club have introduced the ‘print at home’ purchase option last season and it has proved to be successful. It is convenient for fans and cuts down the queues on matchday. We hope that the Hibernian Loyalty Scheme will have a similar impact. By supporters buying online and for home games using the print at home facility this does not only save you time and money, it also reduces the Club’s ticketing administration costs and makes our operation more efficient.  The Hibernian Loyalty Scheme will also support these efforts. Having more up-to-date contact information will also allow the Club to communicate with supporters in a more tailored and meaningful way.

What are points awarded for?

Starting with the William Hill Scottish Cup tie v Berwick Rangers, every ticket purchased for any of the remaining matches this season will have a points value, whether it is home or away, cup tie or SPFL Championship game.  If you have already purchased tickets for any of these matches, then we will make sure that these points have been logged.

Points allocated for the remainder of this season will be;

Ticket Type


Season ticket Membership

150 points

Half Season ticket Membership

75 points

Home League Match

5 per game

Away League (where we have advanced tickets)

3 per game

Home Cup Match

5 per game

Home Cup Match (Cup Top Up)

5 per game

Away Cup (where we have advanced tickets)

3 per game

The Club may also run special promotions for additional bonus points throughout the season.

How do I get awarded points?

Points will automatically be awarded when you make an advance ticket purchase. This could be a purchase at the ticket office, over the telephone or via our official website. Points will not be awarded for tickets purchased at the cash turnstiles at Easter Road or when you pay cash at any away venue. Remember points can only be awarded once, so if you are making purchases for other supporters please ensure you quote their details in order for them to be awarded their points. You cannot assign points from multiple ticket purchases for an individual match to a single account.

How do I check how many points I have?

Supporters can view their loyalty points online via the “My Account/Booking History” link on your online account.

How will tickets be distributed?

In future, ticket sales will be done in point bands.  This will mean that the sale of tickets will be staggered for the matches where there is a high demand for tickets, where those who have accumulated the most points by pre-purchasing tickets for both home and away matches will get the opportunity to purchase their tickets first.  This will help stagger any queues at the Ticket Office and limit the numbers buying online at any one time. 

Will points be awarded for other purchases I make?

The Club is looking at potentially linking other purchases to the loyalty scheme in the future.  This may include retail parts of the Club but the priority just now is to launch the scheme with ticketing.

Can I update my personal details?

Yes and we’d like you to do this whenever one of your contact details changes as this helps the Club communicate with you.  You can change your contact details, email address, telephone number, etc. all in the “My Account” section to ensure that we can keep in contact with you all the relevant news from the Club. 

How do I add people to my network so their points are added to their account when I buy their tickets for them?

By clicking on this LINK it will take you to a step by step way of adding family and friends to the network of people you can buy tickets for whilst ensuring the points they are accumulating are being added to their accounts.

I share an e-mail address with somebody else on the database-is this OK?

A unique e-mail address is required for each user within eTicketing. Supporters who share e-mail addresses are requested to either register a new e-mail address unique to them, or ensure the main eTicketing user allocates tickets appropriately using the network facility outlined above.

I’m an existing season ticket holder - how will this affect me?

Season ticket holders are currently given priority to access tickets, before any public sale.  Season ticket holders will receive additional points on their account as a reward each season.

I’m an existing season ticket holder - do I get points every game I attend?

You will be allocated an allowance of points for all your league home matches when you purchase your season ticket (150 pts full season and 75 pts half season).  This will be a greater amount than if you had walked up to each home match so this is a benefit of being a season ticket holder.  Points won’t be added on a game by game basis unless you are buying a ticket for an away match or a cup match (assuming you don’t have a Cup Top Up).

I have the Cup Top Up – how will these points work?

As you are already a season ticket holder you have been allocated points for the home league matches.  As home cup matches come up your points will automatically be increased by 5 points for every home cup tie in the same way as your season ticket card is validated for entry to these matches.  You won’t have to do anything else to claim you points. 

I only ever use the pods at home or pay cash at away matches – will I get points?

The problem with this transaction is we have no means of tracking these sales.  The Club has made significant investment into the ticketing system to allow supporters to buy tickets without incurring booking fees online or over the counter at the ticket office.  These points are a reward for making a conscious decision and pre-purchasing.  At home matches however any over the counter sales from the ticket office will be added to your account but this means that you might need to queue – to avoid the queues, book online and print at home.  The points will go straight into your account.

Will my attendance at previous games this season also count?

No, the Club has had to draw a line at this point in the season and roll out the scheme for the remaining games and into next season.  Points will however be allocated to full and half season ticket holders to ensure that they remain as the highest priority group this season before any general sale.

I’ve already bought for the Berwick Rangers or other future matches – will I get my points?

Yes.  Points will be allocated to your account for each of these purchases.

I normally get my tickets through my supporters club branch, will my points be logged?

The application for Branches is usually received in one request to allow branch members to be able to sit together at matches.  Going forward the application must include the names, contact details and customer reference of each person requesting tickets and the ticket office will ensure that the relevant points are added each individuals account.

Are loyalty points carried over from one season to the next?

Under this initial scheme no, but this is something that might be looked at and changed in future.   

I have purchased a hospitality package for a game, do I receive points?

Seasonal hospitality members will be awarded points in the same way as Season ticket Holders.  The points are linked to match attendance.  If you buy hospitality for only one match your points will be awarded in the same way as they would be if you had gone online and purchased a ticket for the game.

Do I get double points if I’m a season ticket holder who upgrades to hospitality for a match?

No, your points are awarded against your seat which would be moved to hospitality for that game so only one allocation of points is assigned.

I’m disabled - how will that affect me?

Disabled supporters will be allocated points in exactly the same way.  The only difference will be that carers where they are required for the disabled person to attend will not be allocated points.   When purchasing tickets for games we are advised on the number of disabled seating tickets that are being made available to us.  The disabled supporter can then apply for these tickets in the same way as other supporters depending on the points they have accumulated.


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