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A new era, a new principal partner, welcome Utilita Energy

Hibernian FC are excited to announce that Utilita Energy – the Smart Pay As You Go Energy supplier – has invested a significant six figures to become the club’s principal partner for at least the next two seasons.

Easter Road craves your energy. Welcome Utilita.

The deal follows a successful partnership between Utilita and Hibernian F.C. during the 2020 and 2021 season, which saw the energy company’s logo on the back of shirt. Now in the fifth year of their long-term partnership, Utilita will feature in prime position on the front of the club’s home and away shirts and third kit strips, which are soon to be unveiled.

Both Utilita and Hibernian F.C. share many common values, with the two biggest being pro-planet and pro-local community. Over the past few seasons, Utilita has been working with the club to make a difference within the local area, most recently donating significant sums to the Community Foundation’s “Famous Five a Day Campaign” – which provides food parcels to families who need them – and donating match passes to local schools.

Utilita also has offices and an exclusive high street Energy Hub in the buzzing port district of Leith. Opened just two years ago, the hugely successful Energy Hub is a first-of-its-kind in Scotland, offering face-to-face customer service, energy efficiency advice and technology, access to interactive kid-friendly energy efficiency apps, and a dedicated community space that is open for the public to book and use from Monday to Saturday. Locals can also purchase Hibernian F.C. merchandise in-store.

Central to the partnership will be Utilita’s industry award-winning Energy High 5 movement – helping households to avoid the five habits that waste energy, enabling households to save up to £163 per year, while helping the planet. Everyone can take part and start saving today, at www.utilita.co.uk/energyhigh5 .

Greg McEwan, Hibernian FC’s Interim Chief Executive commented on the support from Utilita; “The club has gone too long without a commercial front of shirt sponsor but it is also important that any front of shirt partner carries the same values as the club therefore I am delighted that we have exactly that in our partnership with Utilita who are a long standing partner and share many of our values. We have done some great work together over recent years and I am really excited to see the relationship grow, not only between the brands but the fans and local community too. The team at Utilita are passionate and want to make a difference and we want to help them achieve that.”

Jem Maidment, Utilita’s Chief Marketing Officer, commented on Utilita being the principal partner: “We couldn’t be prouder to be Hibernian F.C.’s principal partner after what has already been a hugely successful four seasons with the club. As the greenest club in Scotland – and the third greenest club in the UK – we share many common values and we’re chuffed of the support they’ve given us in backing Energy High 5, a campaign which encourages people to cut down their energy usage with five free and easy-to-follow tips – saving both their pocket and the planet! We’re excited to see what next season brings as Hibs take on European opposition.”

It is important that any front of shirt partner carries the same values as the club therefore I am delighted that we have exactly that in our partnership with Utilita

Greg McEwan
Interim CEO, Hibernian FC

We’re excited to see what next season brings as Hibs take on European opposition.”

Jem Maidment
Chief Marketing Officer, Utilita Energy

The partnership announcement follows Utilita’s newly launched Football Rebooted campaign with environmentalist and former goalkeeper, David James MBE, which encourages people to donate and claim pre-played football boots and all-weather football trainers, to save families a small fortune, as well as 136,000 tonnes of carbon – the same as taking 7,000 cars off the road for a year, or turning the energy off in one million medium-sized houses for a week. Over 500 pairs of boots were donated in the first 48-hours of the campaign launching.

Football Rebooted is designed to put an aspirational spin on a mechanic that will get good boots through to families struggling to afford new ones, after Utilita’s State of Play report revealed that out of the 74 percent of families who had been impacted financially by the pandemic, 18 percent won’t be able to send their kids back to grassroots football as they can’t afford boots and other items such as goalie gloves and shin pads.

Founded in 2003, Utilita is one of the nation’s fastest-growing independent energy suppliers – currently powering more than 800,000 UK customers. It’s established itself as a hugely-recognisable brand within British football, having supplied power to a number of iconic stadiums while partnering with over 20 clubs.

Special thanks to Matteo Zara who put together the announcement video, Pat Stanton for narration and Hibs supporters Ally Davidson, Laura Anderson and their kids Lewis & Ally for volunteering to appear in the video.