Eden Mill Matchday Spirit

Eden Mill x Hibernian Football Club | #MatchDaySpirit

We have been working on an exciting new gin in partnership with our friends at Eden Mill St. Andrews.

Hibernian Football Club is driven by the fans, and the one thing missing from this season is you! We wish you could’ve been with us on the journey so far and we cannot wait to get you back, where you belong.

Until then, we reached out to ask the fans for their help on bottling the Hibs Spirit. We asked the fans to share their favourite footballing memories and matchday rituals and then selected 3 lucky winners to join us at Easter Road to feature in a short video.

The winners were invited along to a sunny, but empty Easter Road to feature in a short video.

On the day of filming, we safely took each fan to their seat and had a chat about their memories following Hibs, and what they are most looking forward to getting back to. Eden Mill's aim is to bring all generations of fans back together to create the #MatchDaySpirit by remembering the highs and lows of football and moving forward to create new unforgettable memories.

We begin the journey with East stand regular Dan below, keep tuned in the coming weeks for more supporter stories!

Dan's Story

Its our fourth season in partnership with Eden Mill and they've served up some real collectors items for our supporters during that time. The Eden Mill gin is something that supporters now wait for in anticipation each season so it was only right that we involved some of our supporters in the bottling of the perfect #MatchDaySpirit. Something Eden Mill do really well as a partner is fan interaction and their #MatchDaySpirit campaign will build on this, helping us to remember better times with some amazing in depth supporter features.

Murray Milligen
Commercial Sales & Partnerships Manager

We love working on campaigns with Hibernian Football Club and this campaign was no different. We brought some lucky fans to the stadium in what has been a weird season for everyone. This Match Day Spirit campaign we have created is to get fans sharing memories and allows us all to look forward to an exciting season ahead

Chiara Kelly
Head of Marketing and Sponsorship

It is key for us to continue to interact with the fans and we totally understand how much of a void is in supporters lives this last year.

To sign up for notifications on release dates for the new Hibs x Eden Mill Gin and all relevant information please click here. Follow Eden Mill on Twitter, Facebook and Instagram.