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What’s New At Easter Road

When supporters return to Easter Road on Sunday for our first home cinch Premiership game, they will notice several new differences around the ground!

Whether that be in the concourses, around the Stadium, or looking out on to the pitch, there’s been a lot of work to develop Easter Road.

Hibernian FC Chief Executive Ben Kensell commented: “There’s been a lot of projects over the summer as we look to develop the Club and improve the match day experience for our supporters.

“The insight and information gained from the supporter survey was really valuable for us and we were able to use that as we looked to make noticeable changes to the Stadium.

“Alongside improving the match day experience and developing the Stadium, all these improvements will grow our club-controlled income, which in turn will benefit the First Team as all money generated goes in to making us more competitive on the pitch.”

There has also been a huge effort to make Easter Road inclusive, and a safe space, for all supporters.

Here’s the improvements made at Easter Road:

Hospitality Revamp

This weekend’s game will be the first where the brand-new hospitality suites are in-use where we have gone from two previous hospitality areas to six new areas including the Albion Bar for fans seated anywhere in the Stadium.

Working with stadium caterer Elior, who we were delighted to sign a long-term financially beneficial deal with, we will be up offering one of the best hospitality experiences in Scotland within the new West Stand areas and general admission kiosks and concourses.

LED Advertising Boards & New Trackside with Club Crest

The static advertising boards around the pitch have been replaced by electric LED Advertising Boards, which increases the Club’s commercial assets and will ensure with the big screens we can improve the matchday messaging and drive atmosphere pre match. Alongside this we have re-laid the Astro around the pitch including two club crests either side of the dugouts.

Stadium Concourses

Lots of new TVs have been installed around the concourses at Easter Road that will include StatZones, so supporters can gain a greater insight into each home match alongside checking out all the half-time and full-time scores around the country.

Stadium Clean-Up

Volunteers came together over the summer to help prepare Easter Road for the upcoming cinch Premiership campaign.

Alongside the incredibly valued supporters that took part, the Club also teamed up with Scottish Veterans Residences, to support a number of ex-servicemen.

The voluntary workers supported our Operations Team and Maintenance Team giving the Stadium a fresh look.

Martin Nadin OBE, Chief Executive of Scottish Veterans Residences said: “It is very apt that our residents are volunteering with Hibs, as SVR’s Whitefoord House on the Canongate was established to look after Edinburgh’s homeless ex-Servicemen some 35 years after Hibernian FC was founded nearby to help social integration.

“We help the men and women we support to reintegrate into civilian life and this exciting volunteering project will be an invaluable experience for our Veterans, particularly those who are preparing to return to the workforce.”

Disabled Supporters

Over the past couple of seasons, we have been working hard to identify the needs of our disabled supporters and offer a service which enhances their matchday experience.

The Club now offers a range of services to support our disabled supporters including a click and collect/food delivery service, kiosk menus available in Braille, a Disability Support team on matchdays, sensory bags for young people with autism and other learning difficulties, and much more!

Alongside this, there’s also been a lot of work at the Hibernian Training Centre too to make it a high-performance area.

Gym Area

A new platform has been built into the gym at HTC, which gives the players greater space to do their strength and conditioning work.

Canteen

This has been developed so the players have a larger space to eat together, which is conducive to creating greater team cohesion.