Hibernian FC are today delighted to confirm that low calorie, lower sugar energy drink brand Carabao has announced it will boost its ongoing commitment to Hibernian through an extended deal with the club.
As Hibernian continue our start to the 2021/22 cinch Scottish Premiership, Carabao has unveiled it will sponsor the club for a second year in a row, with a deal that will continue to benefit the club financially and no doubt excite fans across Edinburgh.
Carabao’s bright coloured cans are a perfect match to represent the club’s own colours, with Hibs vibrant green represented by Carabao’s Green Apple Flavour. We will again be stocking Carabao with special offers via our website.
It is no surprise that the brand has extended its partnership after a successful year in 2020/2021, with research showing that football fans are 1.6x more likely to purchase a can*. The one-year extension has been agreed for the 2021/2022 Scottish football season and will see a presence from Carabao via LED and trackside advertising for home matches at Easter Road.
The exciting sponsorship extension will continue to offer an opportunity for Carabao to engage with football fans and broaden its presence in Scotland as they look to build on the solid foundations laid last season
John Luck, Chief Marketing Officer at Carabao said: “We’re really excited to continue our partnership with Hibs and become their official energy drink partner for a second season running.
“We’re looking forward to growing our existing relationship with Hibernian and having a presence at both Easter Road. As all football fans are, we’re so pleased to be heading back into the stadiums this season”.
Carabao’s range of fruity flavoured energy drinks are available to purchase at Morrisons, Sainsburys, McColl’s, KeyStores, Day Today, Savers, Nisa, Costcutter, BP and SPAR stores in Scotland.
Carabao is also serving up a fantastic deal for Scottish consumers shopping in McColl’s with a ‘two for £1’ offer available on its cans throughout August 2021.
For more information, please visit carabaoenergy.co.uk or @CarabaoUK on Facebook and Twitter.
