To commemorate the 2023/24 season, Pilot have launched an exclusive beer four-pack for Hibs supporters to enjoy.
Three of the cans have been designed around the Club’s home, away and third jerseys, with the fourth inspired by the Club’s iconic 1991/92 away jersey which was selected by supporters after hundreds of Hibees voted in a poll delivered by Social Asking.
Based less than two miles from Easter Road, Pilot were the first brewery to be set up in Leith since the closure of the Argyle Brewing Co Ltd in the early 90s - and have fast established themselves as one of the leading and most exciting breweries in the city.
The collaboration follows the news that Pilot have extended their relationship with Hibernian Women as the team’s official beer partner.
The exclusive range features four of Pilot’s signature beers:
Leith Lager 4.1%
IPA 5.2%
Vienna Pale 4.6%
Peach Melba 4.3%
Hibees can purchase the four-pack here!
Pilot Co-Founder and Director Matt Johnson commented "We are absolutely delighted to have the opportunity to work with our local football club, Hibs on this exciting project.
"Seeing the new strips come to life on our cans was a proud moment for us and we hope the fans will enjoy the contents as much as the packaging".
“After months of planning I’m very excited to see the project come to life” added Sam O’Donnell, Head of Partnerships.
“In a busy marketplace, Pilot have established themselves as one of the most popular and exciting independent breweries in the city, and for us this collaboration is a real celebration of Leith and the talent that exists within the area.”
Digital supporter engagement experts, Social Asking added “The collaboration between Social Asking, Hibernian FC, and Pilot offered a striking example of how commercial partners and clubs can work together to enhance fan experiences, all while honouring their preferences.
“This experience further supports the notion that engaging your audience can effortlessly combine ease, efficiency, and benefits for all involved parties”.
