This is in large part, down to steady growth year on year with commercial partnerships and increased revenues from corporate hospitality, following our refurb of the West Stand.
One of the pioneers in the Scottish game, Hibernian FC has invested heavily over the past couple of seasons to ensure supporters have one of the best matchday experiences in the country, which has been seen through the installation of the big screens, the trackside LED boards, concourse TVs, and hospitality lounges to name a few. Whilst that has significantly improved the matchday experience, it has also provided extra inventory for the Club’s Commercial Team when speaking to local, national, and international businesses.
Murray Milligen, Head of Commercial at Hibernian FC, said: “I’m really pleased for everyone in the team who work so hard off-the-pitch to ensure we continue to not only hit but exceed targets to grow our club-controlled income. We are fortunate that our club owners continue to invest in the infrastructure here at Easter Road to ensure we continue to provide a best-in-class experience for our supporters and corporate partners.
“Growing these revenues is central to helping us invest in the football department in order to be as competitive as possible. I’d like to thank all our partners and supporters for their support and look forward to working with them all this season.”
The Club has pushed new boundaries this season with a record-breaking front of shirt partnership with Whisky discovery app Bevvy.com. They are the Club’s principal partner, having upscaled from an official partner during season 2022/23. More info can be found here.
For the first time ever, the club also secured a deal for a ‘junior replica front of shirt sponsor’ with Utilita Energy. We are grateful to Utilita for their continued support of the Club over the last six years, not least as front of shirt men’s team sponsor during season 2021/22 and 2022/23.
Joma Sport, Whisky Row, Dunedin IT, Capital Credit Union and Andrews Sykes add to the above to make up our Principal Partners.
On the Women’s side, popular sports retailer Sports Direct will remain on the front of shirt, building on a successful 2022/23 season. On the back of the shirt, our friends at Andrews Sykes will remain upper back of shirt and local charity Empty Kitchens Full Hearts will take up the lower back of shirt spot once more. On the sleeve, shirt auction supplier Match Worn Shirt reaffirmed their support of our Women’s Team earlier this year.
Hibernian FC would like to thank all of our commercial partners, sponsors, members and supporters for their continued support of the Club, we look forward to working together again for the remainder of the 2023/24 season.
